In this present era of competition, there is hardly any business which is not using Social Media. In yester years companies banned the use of social media due to the reason of time wastage of employee and break of security. But now they have realized that 21st-century revolution has changed the mindset of businessmen and given the entry to Social Media. It has changed the marketing practice in business, Customer relation, recruitment, employee communication and relation with public. It was confirmed by MsKinsey in 2013 that the social media is used by 83% of companies and social networks are used by 53% and blogs are published by 43%. There is higher percentage usage of Tumblr and Twitter which has shown massive growth of these platforms. The Social media statistics portal of US business was about 97% in 2015 confirmed in the recent business review.
The use of social media for business in Europe was is less due to Eurostat which is just under 40% of EU business. According to the report of Eurostat 52% of business concern using Social Media. Now the reviews have said that European business review is now on the right track. Now they have suggested some tips to socialize for success.
- Move from broadcasting to dialogue – The first step to getting the benefit of business is to abandon the broadcasting mode of public. The conversation of Social media is like collaboration and dialogue. All these things can be done online easily within a less span of time. Now everyone is free to join as per their convenience and mood. But it still needs some improvement in a transformation of business strategy and communication of corporate.
- Talk Less and Listen More – The movement of a broadcast model to communication model is the second step. Organization needs to listen more which are doing business. The Listing project of organization architecture is based on speaking not listening. They often invest lots of amount of dollars in system, technology, resources for the speaking. The Listening Project concluded that the architecture should be balanced by creating listening architecture. The missing part of Public Communication correlations has enhanced the trust, retention of staff, improved reputation, and crises.
- Governance Application in place of control – The total engagement of business on the social platform is a risky business sometimes. There are many types of risks like product criticism, poor reviews on sites and inappropriate comments. It has created lots of embarrassment and damage to reputation. There is the only solution to this problem is the proper application of Governance which can do by keeping gatekeepers and corporate lawyers. There is a jurisdiction which keeps a track of all the internet content. There are many business concerns and management which keeps good control on all social media content. There should be clear policy made by a government for the employees on the use of social media. It should be written in several languages which should be encouraging and positive rather than threaten order for the general public. It should be followed strictly on the regular basis.